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Link Targeting lets you redirect visitors to different destination URLs depending on who they are. Instead of sending every visitor to the same page, you can create rules based on their country or device. For example:
  • Users from India can be redirected to your Indian website.
  • Users from the United States can be redirected to your US website.
  • iPhone users can open the App Store.
  • Android users can open the Google Play Store.
If no targeting rule matches, visitors are redirected to the default destination URL.

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Supported Targeting

Targeting TypeDescription
Geo TargetingRedirect visitors based on their country.
iOS TargetingRedirect users visiting from an iPhone or iPad.
Android TargetingRedirect users visiting from Android devices.

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How it Works

1

Create a Short Link

Enter the default destination URL as you normally would.
2

Open Targeting

Expand the Targeting section while creating or editing the link.
3

Add Rules

Configure one or more targeting rules, such as a country-specific URL or mobile app link.
4

Save

TyrionURL automatically evaluates every visitor and redirects them to the most appropriate destination.

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Geo Targeting

Geo Targeting allows you to redirect visitors based on their country. Example configuration:
CountryDestination
Indiahttps://example.in
United Stateshttps://example.com
Germanyhttps://example.de
This is useful when your website has localized content, pricing, or language support.

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Device Targeting

Device Targeting lets you redirect users depending on the device they’re using.
DeviceExample Destination
iOSApp Store URL
AndroidGoogle Play Store URL
This is especially useful for mobile applications, allowing users to install the correct app without choosing their platform manually.

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Common Use Cases

  • Send users to country-specific websites.
  • Redirect mobile users directly to your app.
  • Promote different regional offers.
  • Deliver localized content and pricing.
  • Improve user experience by reducing unnecessary clicks.

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Best Practices

Always configure a default destination URL in case no targeting rule matches.
Verify every destination URL before publishing the link.
Use Geo Targeting only when different regions require different content.
Use Device Targeting for mobile apps instead of sending every user to the same landing page.

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Common Mistakes

No fallback URL — If a visitor doesn’t match any targeting rule, they should still have a valid destination.
Overlapping rules — Avoid creating multiple rules that redirect the same audience to different destinations.
Outdated app links — Ensure your App Store and Google Play URLs remain valid after app updates.

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Explore More

Custom Aliases

Create memorable short links.

Analytics

Measure how your targeted links perform.

A/B Testing

Split traffic between multiple destinations.