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What is A/B Testing in TyrionURL?

A/B testing (also called split testing) lets you direct a portion of your short link’s traffic to two or more different destination URLs. TyrionURL tracks which variant each visitor was sent to, and — when conversion tracking is configured — which variant drove the most revenue or leads. Instead of guessing which landing page performs better, you let real traffic decide.

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Feature Overview

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When to Use A/B Testing

  • Comparing two landing page designs for the same product
  • Testing a promotional offer vs. the standard price page
  • Evaluating different calls-to-action (e.g., “Buy Now” vs. “Get Started Free”)
  • Measuring performance of two product detail page formats
  • Testing localized vs. global landing pages

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Setting Up an A/B Test

1

Create or Open a Short Link

A/B tests are added to existing short links. Create a short link first (or open one from your dashboard) and then enable A/B testing from the link’s settings.→ See: Creating Your First Short Link
2

Enable A/B Testing

From the link’s action menu, click A/B Test or open the link settings and toggle Enable A/B Testing.
A/B test toggle in link settings
3

Configure Variants in the A/B Test Modal

The A/B Test modal opens. You’ll see:
  • Variant A — pre-populated with the link’s original destination URL
  • Add Variant — click to add Variant B, C, etc.
For each variant, enter:
  • The destination URL
  • The traffic percentage to allocate
A/B test modal with traffic split configuration
Traffic percentages across all variants must sum to 100%. TyrionURL validates this before saving.
4

Set a Completion Date (Optional)

Enter an optional completion date for the test. After this date, the test stops splitting traffic.TODO: Needs Product Verification — confirm whether traffic defaults to Variant A or stops entirely after completion date.
5

Save the A/B Test

Click Save. The A/B test is now active. Every visitor to the short link will be routed to a variant according to the configured split.

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How Traffic is Split

TyrionURL uses server-side random assignment on each request to ensure statistically fair distribution. If you configure a 60/40 split:
  • Approximately 60% of visitors go to Variant A
  • Approximately 40% go to Variant B
Assignment is random per click — not per session or cookie. This means the same visitor could theoretically see different variants on repeated visits.

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Viewing A/B Test Results

After your test runs, view results in the link’s analytics panel: → Full details: Tracking Conversions

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Best Practices

Run the test long enough to reach statistical significance — typically at least 100–200 clicks per variant minimum before drawing conclusions.
Change only one variable per test (destination URL). If you change both the page design and the offer simultaneously, you can’t isolate what drove the difference.
Set a completion date to ensure you remember to review results and make a decision.
Set up conversion tracking before launching so you capture revenue data from the start.

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Common Mistakes

Ending the test too early — A few days of data is rarely enough. Early trends often reverse. Wait for sufficient sample size before declaring a winner.
Testing during atypical periods — Avoid launching A/B tests during holidays, major sales events, or external disruptions that might skew behavior.
Not setting up conversion tracking — Click counts alone don’t tell you which variant converted better. Set up the API key integration before starting.

API Keys

Generate keys to enable conversion tracking.

Tracking Conversions

Capture revenue and lead events from partner sites.

Analytics

View click and performance data.