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Overview

Every short link in TyrionURL automatically tracks click events. The Analytics Dashboard transforms those events into charts, maps, and breakdowns that answer the key questions marketers ask: Who clicked? From where? On what device? When? No setup required — analytics begin recording from the moment a link is created.

Accessing Analytics

From your Dashboard:
  1. Locate the link you want to analyze in your link list
  2. Click the link title or the Analytics icon (chart icon)
  3. The analytics view opens, scoped to that specific link
TyrionURL analytics dashboard
TyrionURL analytics dashboard

Analytics Panels

Click Volume Over Time

A time-series chart showing the number of clicks per time period. Use this chart to identify:
  • Peak traffic times
  • Impact of specific promotional pushes
  • Decay rate after a campaign launch
Click volume over time chart

Geographic Distribution

A breakdown of clicks by location, available at:
  • Country level — pie chart or bar chart of top countries
  • City level — detailed city-by-city breakdown
  • Heatmap — visual map with click density overlay
→ Full details: Geo Heatmaps

Device & Browser Breakdown

Understand the technical profile of your audience: This data is especially valuable for deciding whether to prioritize mobile-optimized landing pages.

Referrer Sources

See where your traffic is coming from:
Some social platforms (notably Instagram) strip referrer headers. Clicks from Instagram’s in-app browser may appear as “Direct.”

Analytics API Endpoints


Best Practices

Check analytics 24 to 48 hours after launching a campaign — this is when you have enough data to draw early conclusions.
Use geographic data to localize follow-up content (e.g., if 60% of clicks came from India, consider regional messaging).
Compare device breakdowns to your landing page’s mobile conversion rate — a gap signals a mobile UX issue.
Set a time-range baseline before comparing two campaigns so you’re looking at equivalent windows.

Live Traffic

Watch clicks arrive in real time.

Geo Heatmaps

Visualize geographic click distribution.

A/B Testing

Compare performance across destination variants.