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What are Campaigns?

A Campaign is a named container that groups related short links together. Instead of viewing each link’s performance in isolation, campaigns let you measure the combined impact of an entire marketing effort — across emails, social posts, paid ads, and influencer channels — from a single view. Example: A product launch campaign might include:
  • /launch-email — link in the announcement newsletter
  • /launch-ig — link in the Instagram bio
  • /launch-twitter — link shared on Twitter/X
  • /launch-ad — link used in the paid ad campaign
From the campaign view, you see total clicks across all four.

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Feature Overview

CapabilityDetails
Campaign creationName and create a campaign group
Link assignmentAdd short links to a campaign
Aggregate trackingView combined clicks across all campaign links
Status monitoringTrack whether a campaign is active or concluded

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When to Use Campaigns

  • Multi-channel product launches
  • Seasonal promotions (Black Friday, end-of-year sales)
  • Influencer marketing activations where each influencer gets a unique link
  • A/B testing across channels (one link per channel, all in one campaign)
  • Event promotions where the same event is promoted in multiple places

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Creating a Campaign

1

Navigate to Campaigns

From your dashboard sidebar, click Campaigns.
Campaigns in sidebar navigation
2

Click Create Campaign

Click the Create Campaign button in the top-right corner.
3

Name Your Campaign

Enter a descriptive campaign name. Good names reference the promotion, channel, or time period.Examples:
  • Summer Sale 2024
  • Product Launch — June
  • Q4 Email Series
4

Save the Campaign

Click Save. The campaign is now available to attach links to.
You can assign a link to a campaign in two ways: When creating a new short link, select a campaign from the Campaign dropdown in the link creation panel.
  1. Open the link list and find the link you want to assign
  2. Click the ... action menu on the link
  3. Select Assign to Campaign
  4. Choose the campaign from the dropdown

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Viewing Campaign Performance

In the Campaigns section, each campaign card shows:
MetricDescription
Campaign NameThe name you gave the campaign
Total LinksNumber of short links grouped under this campaign
Total ClicksAggregate clicks across all links
StatusActive or concluded
Date CreatedWhen the campaign was created
Click on a campaign to see a breakdown of performance per individual link within that campaign.

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Campaign Status

Each campaign has a status that can be used for filtering and reporting:
StatusMeaning
ActiveCampaign is live and links are being distributed
ConcludedCampaign has ended; historical data is retained
Use the /api/campaigns/:id/status endpoint to update campaign status programmatically.

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Best Practices

Create the campaign before creating links so you can assign them at the time of creation rather than retroactively.
Use a consistent naming convention — include the channel, promotion type, and date (e.g., Email — Black Friday 2024).
Give each channel or creative its own unique short link within a campaign so you can compare channel performance.
Mark campaigns as “Concluded” when a promotion ends to keep your active campaign list clean.

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Common Mistakes

One link for all channels — Using the same short link everywhere means you can’t compare channel performance. Create one link per channel or placement.
Forgetting to assign links — Links not attached to a campaign won’t appear in campaign reporting. Double-check assignments when creating links for active promotions.

Analytics

Per-link and aggregate performance data.

URL Shortening

Creating the links that go into campaigns.

Custom Aliases

Naming links by channel within a campaign.

A/B Testing

Split traffic across variants within a campaign.