> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tyrionurl.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Link Targeting

> Send users to different destinations based on their location or device.

## What is Link Targeting?

Link Targeting lets you redirect visitors to different destination URLs depending on who they are. Instead of sending every visitor to the same page, you can create rules based on their country or device.

For example:

* Users from India can be redirected to your Indian website.
* Users from the United States can be redirected to your US website.
* iPhone users can open the App Store.
* Android users can open the Google Play Store.

If no targeting rule matches, visitors are redirected to the default destination URL.

***

## Supported Targeting

| Targeting Type        | Description                                     |
| --------------------- | ----------------------------------------------- |
| **Geo Targeting**     | Redirect visitors based on their country.       |
| **iOS Targeting**     | Redirect users visiting from an iPhone or iPad. |
| **Android Targeting** | Redirect users visiting from Android devices.   |

***

## How it Works

<Steps>
  <Step title="Create a Short Link">
    Enter the default destination URL as you normally would.
  </Step>

  <Step title="Open Targeting">
    Expand the **Targeting** section while creating or editing the link.
  </Step>

  <Step title="Add Rules">
    Configure one or more targeting rules, such as a country-specific URL or mobile app link.
  </Step>

  <Step title="Save">
    TyrionURL automatically evaluates every visitor and redirects them to the most appropriate destination.
  </Step>
</Steps>

***

## Geo Targeting

Geo Targeting allows you to redirect visitors based on their country.

Example configuration:

| Country       | Destination           |
| ------------- | --------------------- |
| India         | `https://example.in`  |
| United States | `https://example.com` |
| Germany       | `https://example.de`  |

This is useful when your website has localized content, pricing, or language support.

***

## Device Targeting

Device Targeting lets you redirect users depending on the device they're using.

| Device  | Example Destination   |
| ------- | --------------------- |
| iOS     | App Store URL         |
| Android | Google Play Store URL |

This is especially useful for mobile applications, allowing users to install the correct app without choosing their platform manually.

***

## Common Use Cases

* Send users to country-specific websites.
* Redirect mobile users directly to your app.
* Promote different regional offers.
* Deliver localized content and pricing.
* Improve user experience by reducing unnecessary clicks.

***

## Best Practices

<Check>Always configure a default destination URL in case no targeting rule matches.</Check>

<Check>Verify every destination URL before publishing the link.</Check>

<Check>Use Geo Targeting only when different regions require different content.</Check>

<Check>Use Device Targeting for mobile apps instead of sending every user to the same landing page.</Check>

***

## Common Mistakes

<Warning>
  **No fallback URL** — If a visitor doesn't match any targeting rule, they should still have a valid destination.
</Warning>

<Warning>
  **Overlapping rules** — Avoid creating multiple rules that redirect the same audience to different destinations.
</Warning>

<Warning>
  **Outdated app links** — Ensure your App Store and Google Play URLs remain valid after app updates.
</Warning>

***

## Explore More

<CardGroup cols={3}>
  <Card title="Custom Aliases" icon="pen" href="/url-shortening/custom-aliases">
    Create memorable short links.
  </Card>

  <Card title="Analytics" icon="chart-line" href="/analytics/overview">
    Measure how your targeted links perform.
  </Card>

  <Card title="A/B Testing" icon="shuffle" href="/ab-testing/setup">
    Split traffic between multiple destinations.
  </Card>
</CardGroup>